For people who work with people
Explore corporate gifts through employee relationships and employer branding.
A book for inspiration and practice
The Energy
of Merch
The art of winning hearts through corporate gifts
Merchandise as a tool for HR and marketing. Stronger relationships. Brands people remember.
Choose your formatPaperback · eBook · Audiobook
MORE MEANING IN EVERY GIFTPeopleRelationshipsBrandExperiences
About the book
A gift starts
a relationship.
The Energy of Merch explores corporate gifts and branded merchandise as tools for HR and marketing: strengthening relationships with employees, clients and partners, building an employer brand and making a company more memorable.
For people who build brands
See how merchandise supports brand recognition and communication with clients and partners.
For people looking for meaning
A fresh perspective on corporate gifts and the part they play in human relationships.
Read. Listen. Get inspired.
Your book.
Your format.
Find your way into The Energy of Merch. Purchases are completed on the selected retailer’s website.
Discover the English edition
The Energy of Merch
The English edition is an adapted, streamlined version of the original: more concise, more focused and centred on practical insights. Available for Kindle and in paperback.
01 / English editionKindle
KindleKindle Edition
Read the English edition on your Kindle or in the Kindle app.
Buy Kindle on Amazon02 / English editionPaperback
The English-language paperback edition.
Buy Paperback on AmazonAlso available in Russian
Russian-language editions
The original edition is available in print, as an eBook and as an audiobook.
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